In order to mark the iconic regional poster of the Flower Festival, this event seeks to bring more color and beauty to Santa Cruz, at a time when the city is decorated by allusive scenarios and in honor of the flower. During the month of May the event also has the Santa Cruz in Flower Contest, aimed at the general population to promote the beautification of their gardens, always using natural plants and flowers.

In order to close the event, the streets of the city of Santa Cruz host the allegorical procession “Classics in Bloom by Isabel Borges” that combines classic cars with hundreds of characters parading along the main arteries of downtown.